Rogers & Cowan Integrates Zucker Public Relations
Acting on behalf of Zucker Public Relations Inc. (Zucker PR) and its shareholders of Boca Raton, Florida, USA, global company sales specialist, Benchmark International, successfully facilitated the integration of Zucker PR into Rogers & Cowan for an undisclosed amount. Zucker is now a senior VP for Rogers & Cowan, heading up southeastern U.S. operations and expanding the footprint of Rogers & Cowan, which currently has offices in London, New York, Nashville, and Los Angeles.
Both Zucker and Rogers & Cowan have carved out a business in entertainment branding. Zucker PR has provided services to some of the country’s leading brands and events, including the Mummies of the World national exhibition, Lamborghini Palm Beach, Club RED at the BB&T Center, Lea Black Beauty, star of Bravo’s Real Housewives of Miami – Season 3, global philanthropist Arthur E. Benjamin and his American Dog Rescue Foundation, DEX Imaging, J. Milton & Associates, Miami’s premier real estate development company, Kite Realty Group’s Delray Marketplace, Opustone Natural Stone Distributors, Rick Case Automotive Group and Warren Henry Auto Group. Zucker’s integration into Rogers & Cowan is an ideal fit with the agency’s resources, client base of prestigious brands and the focus on building innovative marketing and public relations campaigns within the luxury, beauty, sports and entertainment industries.
Listing the key drivers of the transaction, Rogers & Cowan’s CEO, Tom Tardio stated, “Valerie’s seasoned approach to marketing and communications along with her extensive experience with a variety of national brands will further enhance Rogers & Cowan’s resources and presence in the southeastern United States.”
Explaining why becoming part of Rogers & Cowan was the best next step for her rapidly-growing business, Zucker stated, “Becoming a part of the esteemed Rogers & Cowan agency has been a longtime vision of our firm. We are thrilled to be part of the Rogers & Cowan team to grow the brand in the Southeast and to have the opportunity to provide our current and future clientele with additional marketing and publicity opportunities.”
With more than 20 years of experience in the public relations, marketing and advertising industry, Zucker launched Zucker PR in 2001. Known for its full-service public relations, marketing, promotions and special events offerings, Zucker capitalized on her seasoned and broad-based experience including her approach to developing strategic media campaigns for clients including: Borghese Professional Hair Care, Bloomingdale’s, Ferrari-Maserati, Harley-Davidson, the Laila Ali Lifestyle Brand, Macy’s, Malibu by Pamela Anderson, Morton’s Steakhouse and the Orange Bowl Committee. With a calculated method of integrating brand marketing and promotions with media savvy public relations, Zucker PR has become a well-known agency throughout the United States.
Benchmark International’s Director, Kendall Stafford, stated “Zucker’s entrepreneurial spirit, and Roger & Cowan’s search to expand into the Southeast by acquiring top-notch firms with talented people allowed for an ideal cultural alignment. The integration was a lengthy process and being able to keep all parties engaged was essential. I believe both parties will experience much success and wish them the best of luck for the future.”
This represents the second successful transaction for US-based marketing/public relations clients of Benchmark International in as many months and highlights Benchmark International’s expertise concerning the continuing consolidation within the global marketing industry.