Datalytics acquired by Iris Nation Worldwide

Benchmark International has successfully advised the shareholders of Datalytics Limited on the sale of 75% of the company’s shares to Iris Nation Worldwide for an undisclosed sum.

Based in Guildford, Surrey, Datalytics provides data marketing services, specialising in the provision of valuable consumer insights and analysis to companies.

The acquirer, Iris Nation Worldwide are a global creative innovation network specialising in the creation of participation brands. Iris have offices located across the globe and have worked on with some of the most famous and recognisable consumer brands worldwide, including, adidas, BBC, Philips and Sony.

The marketing process generated several offers and Benchmark International’s Corporate Finance Team negotiated with several parties on behalf of the shareholders from which Iris Nation Worldwide’s offer proved the most attractive.

Benchmark International would like to thank all parties involved and wish them the very best for the future.


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