Benchmark International Advises on the Sale of Berriewood Wholesaler LLP to VioVet Limited

Benchmark International is pleased to announce the sale of Berriewood Wholesaler LLP to VioVet Limited.

Established in 1993, Berriewood Wholesaler LLP are an online retailer of a comprehensive range of industry recognised, branded pet foods and accessories to breeders and pet owners across the UK. They offer great products at great prices, from small animal diets and treats, to medications, accessories and housing.

VioVet Ltd offers a variety of pet and horse supplies, including prescription and non-prescription medications, food, toys and equipment. They stock many of the leading market brands, as well as their own-branded products and supplements. This is all offered at considerable savings to the customer who can expect to receive excellent value for money and an efficient, professional service whenever they contact VioVet. Their mission is to help nurture the amazing connection that people share with their animals by always offering professional advice, friendly support and carefully selected products for the health, wellbeing and happiness of customer pets and horses.

Steven Curran, VioVet managing director, said: “VioVet is thrilled to be entering a new space with the introduction of Berriewood’s raw and frozen food market. Pethealth and VioVet are well positioned, with our focus on superior customer service and value for pet owners, to continue to serve as a premier pet supply and pharmaceutical retailer in the UK.”

On behalf of everyone at Benchmark International, we would like to wish both parties every success for the future.

Benchmark International’s global offices provide business owners in the middle market and lower middle market with creative, value-maximizing solutions for growing and exiting their businesses. To date, Benchmark International has handled engagements in excess of $5B across 30 industries worldwide. With decades of global M&A experience, Benchmark International’s deal teams, working from 13 offices across the world, have assisted hundreds of owners achieve their personal objectives and ensure the continued growth of their businesses.


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