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Europcar Looks to Boost Low-Cost Presence With Goldcar Deal

French rental car company, Europcar has made its fourth acquisition of the year in the form of Europe’s largest low-cost car rental agency, Goldcar. Europcar announced in December that it was looking to spend up to €500 million on franchised companies, car sharing services or local rivals within the car rental sector in order to achieve its ambitious growth targets and remain competitive. Caroline Parot, Europcar chief executive, commented that the acquisition… Read More

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