Benchmark International


Following months of speculation, it was confirmed last week that US cereal giant Post Holdings is to acquire British cereal company Weetabix in a deal worth £1.4 billion. Rumours of acquisition started after Weetabix owners Bright Food and Baring Private Equity Asia put the business up for sale earlier this year. It follows what has been a hugely successful year for Weetabix in which its grew UK market share for cereals and… Read More

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