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A month is a long time in business and nothing has demonstrated this as much as games giant, Nintendo. Just a few weeks ago we discussed the £11.1bn that gaming phenomenon Pokémon Go had added to the value of Nintendo, with shares soaring by more than 86 per cent. Now, we are looking at quite a different story. “Gotta Catch ‘Em All” Overnight, the whole world was talking about the augmented reality… Read More
If you have children or know any young adults, you may have noticed them being even more engaged in their smartphones than usual. The reason is Pokémon Go – the gaming phenomenon that’s sweeping the world. Its popularity has added £11.1bn to Nintendo’s value within just one week and its share prices are at a six year high. We take a look at why Apps are making companies so profitable and attractive… Read More